• Green Products

Promoting more sustainable consumption is the aim of REWE Group. It takes its role as an interface for consumers, product makers and service providers seriously, continuously expands its range of more sustainable products and carries out a wide range of projects designed to develop more sustainable supply chains.

Our topics

Spreading the Word About Sustainability

Organic and Regional:
Expanded Product Range

Non-Food, Travel and Tourism:
Standards for transparency

Quality and Safety:
Reliable Monitoring

"Valuable Diversity"

Objectives and Progress Close Objectives and Progress

Objective Measures 2013/2014 and Status

HF 1: More Sustainable Product Range

Expansion of the organic product range
  • Share of REWE Bio in total gross sales value (REWE) as of 31 December 2014: 3.51 per cent
  • Share of B!O/Naturgut in total gross sales value (PENNY Germany) as of 31 December 2014: 1.64 per cent
  • Share of Ja! Natürlich in total gross sales value (BILLA, MERKUR, ADEG and wholesale) as of 31 December 2014: 5.69 per cent
  • Share of Echt Bio in total gross sales value (PENNY Austria) as of 31 December 2014: 1.7 per cent
Expansion of range of regional products
  • Expansion of store brand REWE Regional to the product groups of dairy products, fruit juices and self-service sausage products, among others
  • 214 stores are part of the REWE Landmarkt (country store) concept in the German areas of Hesse, Rhineland-Palatinate and northern Bavaria (2012: 136)
Expansion of the PRO PLANET product range
  • More than 600 PRO PLANET products and more than 660 million customer contacts (as of 31 December 2014, Germany)
  • More than 250 PRO PLANET products and more than 47 million customer contacts (as of 31 December 2014, Austria)
Expansion of the more sustainable fish range
  • Share of more sustainable store brand fish products checked in accordance with REWE Group's own orientation list: 100 per cent (as of 31 December 2014)
  • More than 85 per cent of store brand products are MSC-certified, and the share of PRO PLANET products is 74 per cent (as of 31 December 2014)
  • Use of the tracking code on 50 per cent of store brand fish products (as of 31 December 2014)
Sustainability of product packaging
  • Development of packaging guidelines
Sustainability standards in raw material purchasing
  • Guidelines for soybeans and natural stone introduced; palm oil and fish guidelines reworked
  • Guideline for Ecological Products released (March 2014)

HF 2: Social Standards in the Supply Chain

Certification and auditing of production sites in accordance with recognised social standards 1
  • The share of products made by socially audited production sites (from BSCI risk countries) is 89 per cent of Rewe Far East's revenue
Awareness-raising steps for purchasers about sustainability issues
  • All new employees in non-food purchasing in Germany and at REWE Far East receive social standards training
1 Business Social Compliance Initiative, SA 8000, International Council of Toy Industries

HF 3: Quality and Safety

Compliance with strict rules regarding pesticide levels of fruit and vegetables
  • Decision on Guideline for Pesticides (2013)
Labelled products for health-relevant food intolerances
  • 39 products of the store brand REWE "frei von" (free of)

HF 4: Biodiversity

Consideration of biodiversity criteria in the supply chain
  • PRO PLANET products whose biodiversity aspects were reviewed during hot spot analysis or its revisions: bananas (store brand), pineapples, peat-free soil, apples, roses and table grapes
  • Execution of biodiversity checks for potatoes and bananas
  • Development of biodiversity guideline